T-SHIRT MAGAZINE ISSUE No.8 | T-SHIRT PACKAGING

T-SHIRT PACKAGING

A major factor in the t-shirt selling business presentation. Presentation of your designs, presentation of your website or storefront, presentation of your promotional images etcettera, etcettera, ettcettera! To make the sale and keep 'em comin', you really gotta get this presentation thing down and impress the hell outta your customers and potential buyers. That being said, impressive presentation of your t-shirts upon delivery is something to consider. Here's why:


Not many other online shops are using custom packaging. Your shop can stand out by being one of the few.

Cool packaging will make a customer say "Hey, this shop is so frickin' awsome! Even their packaging is cool!"

Don't underestimate the power of packaging. Customers are highly likely to spread the word about the interesting packaging of the t-shirts they order.


Let's take a look at the various packaging options availible to you.

Generic Plastic Bags

Custom Plastic Bags

Generic Apparel Boxes

Custom Apparel Boxes

Whatever mailer the product will fit in

Custom Mailer

Pouches

Jars

Other


According to a poll conducted on a t-shirt forum, most people just use the generic plastic bags or whatever mailer the product will fit in. It's no surprise that barely anybody uses unusual packaging or customization to set their product apart. It's

simply overlooked.

Examples of great packaging are Johnny Cupcakes and Oddica. On one instance, Johnny Cupcakes t-shirts came packaged in cake mix boxes, something that fits the theme of his company. Be creative when coming up with packaging for your t-shirts.

So keep in mind that presentation does alot for marketing to your customers. It's fun and cool, and your shop could definitely use the individuality a unique package gives. Remember, impressive packaging can go a long way!





WHAT KIND OF PACKAGING ARE YOU USING?




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